Good stuff!
Go well
While you’re on your focused path, don’t forget to see if there are hurdles you faced where there wasn’t an ideal way to get over them. You may have just stumbled upon your next big project.
Become a Member of Your Own Market
The best way to learn what people want is to become a member of the market that is likely to want whatever you have to offer. Right now I’m working on software products for internet marketers, because after thousands of interactions and years in the business, these are the people that I understand the most.
Through your involvement in the market where you want to launch something, you’ll learn a lot from your audience. Things like:
- What things they would like in a product
- What they don’t like about other systems / solutions
- How they expect to be treated as a customer
- What makes them buy something
Of course, sometimes you just have to get something out there (ship) and learn these things as you go along. You’ll save yourself a lot of guesswork and marketing strategy alterations though if you get involved in your market, wherever they may be, and find out what makes them tick.
Ship Your Projects
When I worked on Cloud Living, I literally spent two months on the guide in order to get it how I wanted, and out there. With about three weeks worth of work left, I set a launch date for myself, a Monday, which I made sure I would stick to. The guide was finished on Sunday, the day before, after a frantic weekend.
There was one mistake in the guide, which I later fixed, but everything else was perfect. If I had spent a few more days on the eBook, I’m sure I would have spotted the small issue and had everything in order before getting the guide out there, but I was determined to stick to my launch date.
Cloud Living was actually created in response to the hundreds of questions I had received after releasing a 30-page eBook on the same topic, yet with much less detail. I used reader feedback to turn an average product into something I was proud of. If I had never put the freebie out there, even though it wasn’t a “Wow!” product, I would never have completed Cloud Living.
Making sure you ship your projects (just get them out there!) is not about putting in half the effort and releasing something you’re not happy with. It’s getting something to a stage where it’s great, and letting questions and feedback shape the product so it’s both perfect in your eyes, and in those of the end user. Getting a product that is 90% finished out there is better than never producing something with no flaws.
Do Whatever the Hell You Want
This post was with the aim of offering a guideline, rather than something you should follow word for word. The whole point of being your own boss is that you’re in control of how you spend your time, and what you wish to do with it. If you want to try things differently or completely ignore some things I’ve mentioned here, feel free.
Something I noticed recently is that the fun and passion we put into a task can quickly deplete when someone else tells us to do it. Even if we were going to do it anyway, just having someone say “do this” or “have it done by X date” takes away your drive to get things finished.
If you direct your own life, you’ll have a lot more fun on the way, and you’re far more likely to get things done. So, instead of taking this post as rules you must follow, view them as steps you can choose to follow or choose to ignore.
It’s the only way they’ll have any impact on you.
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go well