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View Anything Public, as Marketing
It used to be that the designers would come up with an idea, the engineers would turn that idea into something physical, and then marketers were set with the task of selling that item. This strategy simply doesn’t work anymore. In the age of not only information overload, but product overload, you need to see that everything you do, in one way or another, is marketing.
When I leave comments on other blogs, that’s marketing. When I write a blog post, I’m marketing. How I respond to emails, is marketing. When I buy ads on other websites and pay for product reviews, that’s also marketing, of course.
Old marketing is still marketing, but now you have to realise that everything else is too. If you don’t recognise this you may be left with a great product that nobody wants, or something that people want, that doesn’t function as it should.
Recognise Your Own Problems
One of the easiest ways to make money is to solve people’s problems. You can see this online in popular products that teaching people how to get rid of anxiety, make money, or even just jump higher so they can slam-dunk. Problems aren’t just a great area to find a market, but they also help you create one.
A software product I’m hoping to launch in the next few weeks, came about by deciding to solve a problem I’ve had for a few years. It has to do with internet marketing, of which there are millions of other people in this space, so I’m sure it’s a problem a lot of other people have as well. Or, simply a better solution to help them do what they’re already doing.
While you’re on your focused path, don’t forget to see if there are hurdles you faced where there wasn’t an ideal way to get over them. You may have just stumbled upon your next big project.
Become a Member of Your Own Market
The best way to learn what people want is to become a member of the market that is likely to want whatever you have to offer. Right now I’m working on software products for internet marketers, because after thousands of interactions and years in the business, these are the people that I understand the most.
Through your involvement in the market where you want to launch something, you’ll learn a lot from your audience. Things like:
- What things they would like in a product
- What they don’t like about other systems / solutions
- How they expect to be treated as a customer
- What makes them buy something
Of course, sometimes you just have to get something out there (ship) and learn these things as you go along. You’ll save yourself a lot of guesswork and marketing strategy alterations though if you get involved in your market, wherever they may be, and find out what makes them tick.
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