August 02, 2010

3 Universal Goals to Influence People

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3 Universal Goals to Influence People — PsyBlog: "- Sent using Google Toolbar"

Central to the art and science of persuasion is understanding three goals for which everyone is aiming.

The art and science of persuasion is often discussed as though changing people's minds is about using the right arguments, the right tone of voice or the right negotiation tactic. But effective influence and persuasion isn't just about patter, body language or other techniques, it's also about understanding people's motivations.

In the scrabble to explain technique, it's easy to forget that there are certain universal goals of which, at least some of the time, we are barely aware. Influence and persuasion attempts must tap into these to really gain traction.

3 Universal Goals




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